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Print Campaign · 1994

Banca di Roma

The image before the copy.

Banca di Roma print campaign, 1994Banca di Roma print campaign, 1994
Saatchi & Saatchi Roma

The visual concept
as the starting point.

After the agency briefing, I worked from my studio developing sketches and visual concepts, sending them by fax and discussing them with the creative team by phone. For every subject in the campaign, the process began with the image rather than the headline.

The selected sketches became the starting point for the headlines and copy; only then did I develop the final illustrations.

A campaign built from the images.

Art Director: Fabio Ferri · Copywriters: Luca Albanese, Stefano Maria Palombi · Agency: Saatchi & Saatchi Rome · Client: Banca di Roma · Year: 1994

The campaign received a Silver award from the Art Directors Club and was featured in Annual No. 10.

Print campaign

Six ads,
six visual ideas.

The ads are shown in their published form. English versions of the original Italian headlines are adapted to preserve the idea and wordplay.

Banca di Roma print campaign, 1994
There are more interesting things you can do with the power of thought than bend forks.
Banca di Roma print campaign, 1994
The first rule of investing is: don’t get run over.
Banca di Roma print campaign, 1994
If they ask you to choose between dreams and desires, throw the tower instead.
Banca di Roma print campaign, 1994
If you want to open a window onto foreign markets, there’s plenty to smile about.
Banca di Roma print campaign, 1994
When you hear what we do for pensioners, you almost wish you could grow up faster.
Banca di Roma print campaign, 1994
Any resemblance to one of our customers is entirely intentional.
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