Tecres
Five corporate values transformed into a single visual system.
Five abstract concepts.
One shared character.
For Tecres, a medical prosthetics company, I was asked to illustrate five values: passion, respect, openness to change, balance and a sense of belonging.
During the process, the “sky figure” emerged: a stylised, serene and deliberately understated character that became the narrative thread running through all five images. The project therefore went beyond simply illustrating the individual claims and developed its own visual continuity.
A family of images.
From five values to a compact visual identity system.
What holds the project together is not the repetition of a compositional formula, but the presence of the same character within different metaphors.
The five images together.
Photographs of the presentation show the project in its actual context: five images designed to be perceived as a whole.
